在成都做智能健身的“話事人”

　　在年輕團(tuán)隊(duì)的共同努力下，貨車幫從0到1，成為10億美元獨(dú)角獸企業(yè)，并在2017年與運(yùn)滿滿合并成為100億美元超級(jí)獨(dú)角獸企業(yè)，推動(dòng)中國(guó)貨運(yùn)物流的智能化迭代升級(jí)，為社會(huì)提供了巨大的價(jià)值。唐天廣也成為“互聯(lián)網(wǎng)+物流”行業(yè)的領(lǐng)軍者。

　　2019年，唐天廣偶然發(fā)現(xiàn)了另一片藍(lán)海——中國(guó)健身市場(chǎng)。隨著“全民健身”和“健康中國(guó)”兩大國(guó)家戰(zhàn)略的實(shí)施，健身市場(chǎng)的發(fā)展空間愈加廣闊。但中國(guó)健身市場(chǎng)有規(guī)模大、滲透率不足的特點(diǎn)。敏銳的唐天廣嗅到商機(jī)，選擇再次創(chuàng)業(yè)。

　　唐天廣是個(gè)資深健身愛(ài)好者，既熱衷于在健身房運(yùn)動(dòng)，也愛(ài)球類運(yùn)動(dòng)、登山等項(xiàng)目。他發(fā)現(xiàn)，在家運(yùn)動(dòng)容易開始，也易于堅(jiān)持。

　　“我和創(chuàng)始團(tuán)隊(duì)的伙伴當(dāng)時(shí)都感覺(jué)到，常年的工作奔波勞累，不僅失去很多陪伴家人的時(shí)間，個(gè)人身體健康也受到很大挑戰(zhàn)，所以希望打造一款給人帶來(lái)健康的產(chǎn)品。”于是，唐天廣在當(dāng)年創(chuàng)立了智能健身品牌“FITURE”。

　　面對(duì)全新領(lǐng)域，唐天廣也曾感到迷茫。“當(dāng)時(shí)全球范圍內(nèi)供我們參考的對(duì)象很少，我們需要從零開始，進(jìn)行硬件研發(fā)、課程內(nèi)容輸出、會(huì)員服務(wù)等，并將它們?nèi)诤掀饋?lái)。”經(jīng)過(guò)不斷打磨，2020年10月，F(xiàn)ITURE旗下首款智能健身鏡問(wèn)世。

　　來(lái)得早不如來(lái)得巧，唐天廣的二次創(chuàng)業(yè)切中了時(shí)代痛點(diǎn)。成都市第十四次黨代會(huì)報(bào)告提出，今后五年，成都將深入實(shí)施幸福美好生活十大工程，開展高品質(zhì)生活城市建設(shè)行動(dòng)，推動(dòng)政府、市場(chǎng)、社會(huì)同向發(fā)力，促進(jìn)公共資源合理配置和公共服務(wù)普惠共享，穩(wěn)步推動(dòng)共同富裕，讓市民獲得感成色更足、幸福感更可持續(xù)、安全感更有保障。深入開展愛(ài)國(guó)衛(wèi)生運(yùn)動(dòng)，提升環(huán)境質(zhì)量品質(zhì)和健康衛(wèi)生素養(yǎng)。廣泛開展全民健身運(yùn)動(dòng)，推進(jìn)天府綠道健身場(chǎng)景、社區(qū)運(yùn)動(dòng)角等“家門口運(yùn)動(dòng)空間”建設(shè)，積極營(yíng)造文明健康生活新風(fēng)尚。在政策推動(dòng)和扶持下，唐天廣毅然投身智能健身賽道，試圖在這一領(lǐng)域發(fā)揮青年優(yōu)勢(shì)，勇當(dāng)開創(chuàng)者。

2021年FITURE北京國(guó)貿(mào)旗艦店開業(yè)。

　　“居家健身作為一個(gè)獨(dú)立的運(yùn)動(dòng)場(chǎng)景一直存在，可以追溯到電視健身節(jié)目和健身錄像帶廣為使用的年代。”唐天廣說(shuō)，“健身也是以內(nèi)容為主。因此，內(nèi)容多樣化、專業(yè)性強(qiáng)是最重要的。”為了滿足不同年齡層、不同地域健身人群的需求，唐天廣與團(tuán)隊(duì)在內(nèi)容輸出上不斷創(chuàng)新，課程設(shè)置涵蓋了少兒芭蕾、HIIT（高強(qiáng)度間歇性訓(xùn)練）、民族舞蹈和太極拳等17種類型、近3000節(jié)課程。“為了提升專業(yè)性，我們選擇了全國(guó)頂尖的教練，不僅拍攝了課程，也會(huì)定期直播，增強(qiáng)用戶黏度。”唐天廣說(shuō)。

　　此外，對(duì)很多人來(lái)說(shuō)，健身過(guò)程中，音樂(lè)是必不可少的選項(xiàng)，所以FITURE也聘請(qǐng)了專業(yè)團(tuán)隊(duì)打造豐富的音樂(lè)內(nèi)容，有節(jié)奏的動(dòng)感音樂(lè)，不僅可以消除枯燥運(yùn)動(dòng)帶來(lái)的孤獨(dú)感，跟著節(jié)奏呼吸，也讓運(yùn)動(dòng)事半功倍，增強(qiáng)了用戶的全方位體驗(yàn)。

　　在唐天廣看來(lái)，“我們需要讓更多人意識(shí)到運(yùn)動(dòng)健身對(duì)于身心健康具有很大幫助，使人們動(dòng)起來(lái)，陪伴用戶養(yǎng)成運(yùn)動(dòng)習(xí)慣”。FITURE通過(guò)“線上+線下”一體化的社區(qū)化運(yùn)營(yíng)，讓用戶和身邊人一同參與到健身中，獲得更多的運(yùn)動(dòng)樂(lè)趣，在潛移默化中，讓健身成為人們的日常習(xí)慣。

　　現(xiàn)在，智能健身鏡成為科技企業(yè)的新關(guān)注點(diǎn)。成立僅兩年多，F(xiàn)ITURE就已經(jīng)成為智能健身行業(yè)的獨(dú)角獸企業(yè)，估值約15億美元。“最近幾年，成都的創(chuàng)業(yè)環(huán)境發(fā)生了很大的變化，尤其是融資變得更加容易了。此外，政府對(duì)于科創(chuàng)企業(yè)的扶持力度也在不斷加大。”唐天廣說(shuō)。這是FITURE能夠成功的重要原因之一。

　　目前，成都致力于在青年宜學(xué)、宜居、宜業(yè)等方面，形成一批可復(fù)制、可推廣的實(shí)踐經(jīng)驗(yàn)，更好地服務(wù)青年成長(zhǎng)發(fā)展，充分發(fā)揮青年創(chuàng)新創(chuàng)造潛能，努力為城市和縣域高質(zhì)量發(fā)展探索出一條新路。未來(lái)，唐天廣將繼續(xù)深耕智能健身領(lǐng)域。“幫助更多青年養(yǎng)成健康的習(xí)慣、形成健康生活的生態(tài)鏈，始終是我的目標(biāo)。”

2020年唐天廣在FITURE 智能健身鏡發(fā)布會(huì)現(xiàn)場(chǎng)發(fā)言。

 

　　Before starting the business,Tang Tianguang has had an impressive resume:he graduated from Sichuan University majoring in computer science and technology in 2005 and was recommended to the graduate program in Institute of Computing Technology of the Chinese Academy of Sciences;after graduation,he worked in the China branch of many international large software companies with rich technical experiences accumulated.

　　In 2010,Tang Tianguang,together with his entrepreneurial partners,founded the Internet logistics service platform named"Huochebang"in Chengdu,which unblocked the information barrier between empty vehicles and goods sources and provided transport capacity support for goods sources."Chengdu is my hometown,and I am with full of cordial feeling and sense of belonging here.Tianfu Software Park has a good entrepreneurial atmosphere,gathering a large number of outstanding scientific and technological talents."Tang Tianguang said.

　　With the joint efforts of the young team,Huochebang,starting from scratch,has become a USD 1 billion worth unicorn enterprise and merged with Yunmanman in 2017 to become a USD 10 billion worth super unicorn enterprise,promoting the intelligent and iterative upgrading of freight logistics in China and generating huge value to the society.Tang Tianguang has also become a leader in the"Internet+Logistics"industry.

　　In 2019,Tang Tianguang tapped another blue ocean b y accident-the Chinese fitness market.With the implementation of the two national strategies of"fitness for all"and"healthy China",the development space of the fitness market is becoming wider and wider.However,the Chinese fitness market is characterized by large scale and insufficient market penetration.Tang Tianguang,who is keen on business opportunities,chose to start his own business again.

　　Tang Tianguang is a senior fitness enthusiast,being keen on sports in the gym,ball games,mountaineering and other programs.He noticed that doing exercise at home is easy to get started and to persist.

In 2021, Tang Tianguang made presence on the site of FITURE FEST activities.

　　"At that time,my partners in the founding team and I felt that we had been working so hard for so many years that we not only lost a lot of time to accompany our families,but also faced great challenges to personal health,so we hoped to create a product that would bring people health."As a result,Tang Tianguang founded the intelligent fitness brand"FITURE"that year.

　　In the face of a new field,Tang Tianguang was also confused."At that time,there were few subjects for our reference in the world.We need to start from scratch,carry out hardware research and development,output course content,and membership services,etc.,and integrate them."With continuous attempts,the first smart fitness mirror under FITURE was introduced in October 2020.

The FITURE FEST activities in 2021.

　　To come early is not as good as to come in time,Tang Tianguang's second venture hit the pain point of the times.According to the report of the 14th Party Congress of Chengdu,in the next five years,Chengdu will implement the top ten projects themed by happy life indepth by carrying out the construction of high-quality livable city,promoting the force in the same direction among the government,the market and the society and facilitating the rational allocation of public resources and the sharing of public services to promote common prosperity steadily and ensure citizens having better sense of gain,sense of contentment and happiness and sense of security.We are to carry out patriotic health campaigns deeply to improve environmental quality and health literacy.We will extensively carry out nationwide fitness campaigns,promote the construction of"sports space at doorstep"such as Tianfu Greenway fitness scenes and community sports corners and actively create a new style of civilized and healthy life.Under the policy promotion and support,Tang Tianguang resolutely joined the intelligent fitness track,trying to give play to the advantages of youth in this field and become a pioneer in the field.

　　"Home fitness has always been an independent sports scene,which can be traced back to the era when TV fitness programs and fitness videos were widely used."Tang Tianguang said,"Fitness is also content oriented.Therefore,it is the most important that the content is diversified and professional."To meet the needs of fitness people of different ages and regions,Tang Tianguang and his team continued to innovate in content output.The curriculum covers more than 17 types and nearly 3000 courses,including children's ballet,HIIT(highintensity intermittent training),national dance and Tai Chi."To improve our professionalism,we have selected the top coaches in the country.We not only have filmed the courses,but also broadcast them live on a regular basis,so as to enhance the user's viscosity."Tang Tianguang said.

　　In addition,for many people,music is an essential option in the process of fitness,so FITURE has also hired a professional team to create rich music content.Rhythmic dynamic music can not only eliminate the sense of loneliness brought by boring sports;breathing with the musical beat also make the exercise more effective with less effort to enhance user's all-round experience.

In 2021, Beijing FITURE International Trade Flagship Store successfully opened.

　　In Tang Tianguang's opinion,"we need to make more people realize that exercise and fitness are very helpful for physical and mental health,so that people would be willing to do exercises and develop exercise habits".Through integrated community operation of"online+offline",FITURE enables users and people around to participate in fitness together to gain more fun and have the daily fitness

　　habit developed under influence unconsciously.

　　Now,smart fitness mirror has become the new focus of technology enterprises.Just over two years after its establishment,FITURE has become a unicorn enterprise in the smart fitness industry,with a valuation of about USD 1.5 billion."In recent years,the entrepreneurial environment in Chengdu has changed a lot,especially the financing has become easier.In addition,the government's support for science and technology innovation enterprises is also increasing."Tang Tianguang said.This is one of the important reasons why FITURE can succeed.

　　At present,Chengdu is committed to summarizing a series of replicable and propagable practical experiences in youth learning,living,and working to better serve the growth and development of youth,giving full play to the innovative and creative potential of youth and striving for a new path to high-quality development of cities and counties.In the future,Tang Tianguang will continue to devote himself to the field of smart fitness."It is always my goal to help more young people develop healthy habits and form an ecological chain of healthy life."